Head of Performance Marketing

HEAD OF PERFORMANCE MARKETING

-60,000 - -70,000 | Liverpool | Hybrid Working

Zachary Daniels are proud to be partnering with a fast-growing, international nutrition brand to appoint a Head of Performance Marketing.

This is a standout leadership opportunity to take full ownership of a high-performing acquisition function within a scaling DTC business. You''ll play a pivotal role in driving revenue growth, optimising marketing efficiency, and shaping the future of performance strategy across global markets.

As Head of Performance Marketing, you will lead the strategy and execution of all paid acquisition channels, with full accountability for performance across Meta, Google, and TikTok.

You''ll combine data, creativity, and AI-driven tools to unlock scalable growth, improve customer acquisition efficiency, and deliver measurable commercial impact. This role sits at the heart of the business, influencing key decisions across marketing, product, and customer experience.

• Own and deliver the end-to-end performance marketing strategy across all paid channels
• Drive growth against core metrics including CAC, ROAS, revenue, and contribution margin
• Leverage AI tools to enhance targeting, creative, optimisation, and reporting
• Manage and optimise significant media budgets to maximise return
• Lead structured creative testing in partnership with content and brand teams
• Develop full-funnel strategies to improve LTV, retention, and lifecycle performance
• Build best-in-class reporting frameworks with actionable insights
• Collaborate cross-functionally with CRM, product, and brand teams
• Lead, mentor, and develop a high-performing performance marketing team
• Foster a culture of continuous testing, learning, and optimisation

• Proven experience in a senior performance marketing or Head of Paid Acquisition role
• Strong track record of scaling paid media across Meta and Google
• Experience managing large budgets with clear commercial outcomes
• Hands-on experience with AI tools in a marketing environment
• Deep understanding of performance metrics (CAC, ROAS, LTV)
• Expertise in creative testing frameworks and experimentation
• Comfortable operating in fast-paced, high-growth environments
• Strong leadership and stakeholder management skills
• Commercially driven, with a focus on revenue and profitability

• Competitive salary of -60,000 - -70,000
• Hybrid working with flexibility
• Clear progression opportunities within a high-growth business
• Full ownership of a core revenue-driving function
• High level of autonomy and strategic influence
• Collaborative, commercially focused culture
• Access to sports and running clubs

This is a rare opportunity to step into a high-impact leadership role, owning performance marketing at scale within a globally recognised nutrition brand.

If you''re ready to drive meaningful growth and take full ownership of performance strategy - apply now.

Reference: BH36003