Head of Performance Marketing

We are currently recruiting for a Head of Performance Marketing. Our client are looking for a commercially driven leader who responsible for delivering customer acquisition, digital growth, and profit improvement across all paid and organic digital channels. This role owns the performance marketing strategy, media planning and channel mix optimisation, with a stern focus on profitability. Head of Performance Marketing - Responsibilities: Own the end-to-end performance marketing strategy, including paid search, paid social, affiliates, programmatic, display, YouTube and SEO ensuring optimal channel mix and investment. Deliver customer acquisition and revenue targets with clear ROI/ROAS, and CPA benchmarks across all digital channels. Forecast traffic, spend, revenue, and contribution margin, to support financial planning and strategic trade decisions. Increase marketing profitability by continuously optimising campaigns, media buying, and targeting strategies using A/B testing, econometrics, and data modelling. Lead upper-funnel strategies (Awareness and consideration) to fuel the customer pipeline and align with brand and CRM initiatives. Deeply understand the digital customer, segment behaviours, needs, value, and lifetime potential to inform media targeting and creative strategies. Work in partnership with the analytics and data science teams to improve multi-touch attribution, footfall measurement, and performance insights across all channels. Collaborate with the wider ..... full job details .....