Head of Performance Marketing

Growth across international markets depends on more than individual channels delivering in isolation. As Head of Performance Marketing, you''ll shape a joined-up digital strategy, connect investment decisions with commercial outcomes and give specialist teams the insight, direction and frameworks needed to deliver sustainable growth. You''ll work across multiple brands and markets, bringing together paid media, Brand, ATL, Creative, Retention, BI and Technology. With significant influence over planning, forecasting, measurement and cross-channel optimisation, you''ll help senior stakeholders understand what is driving results, where investment should move and which opportunities can make the biggest commercial difference. What''s in it for you Competitive salary plus an annual bonus following successful completion of probation 24 days'' annual leave, with additional days awarded after three years'' service Opportunity to influence international growth within one of the world''s largest iGaming organisations Your responsibilities as Head of Performance Marketing Own cross-market planning, forecasting, targets and reporting, challenging budgets and results while identifying risks, opportunities and actions Create a joined-up digital ecosystem across PPC, Paid Social, Mobile/App, Programmatic and YouTube, ensuring investment reflects each channel''s role within the customer journey Develop measurement frameworks covering attribution, incrementality, MMM, funnel analysis and ..... full job details .....