Head of Paid Social - THG Nutrition

Overview

The Paid Social Lead at Myprotein will play a critical role in integrating and executing paid media strategies to meet aggressive targets. This position requires a strategic thinker who can ensure that the planning and execution of paid media are aligned and that the teams are effectively hitting their goals. This role will involve working closely with the Head of Paid Media to maintain a meaningful and relevant strategic plan and tracking performance against this plan.ResponsibilitiesStrategy Development and Execution

Demonstrate advanced understanding of Paid Social platforms.

Develop and deliver Paid Social strategies to align with overall business goals and KPIs.

Create and execute testing plans for creative, targeting, and audience segments to improve campaign performance.

Campaign Management and Optimisation

Manage, optimise, and troubleshoot Paid Social campaigns across platforms such as Meta (Facebook and Instagram), TikTok, and Pinterest.

Data Analytics

Analyse campaign performance data to provide insights and recommendations for further optimisation and improvement.

Collaboration and Communication

Collaborate with the wider Paid Social team across the business to ensure strategy alignment.

Manage relationships with external partners and vendors.

Platform Management

Stay updated with industry trends, new technologies, and best practices to keep Paid Social strategies innovative and competitive.

Leadership

Monitor and diversify spend across platforms to achieve the best return on investment.

Test and learn new platforms to stay ahead in the market.

Automation

Lead Paid Social Automation and AI workstreams to enhance efficiency.

Planning

Oversee the strategic planning process across the organisation, ensuring integration across functions, specifically in Paid Media.

Develop and implement a new planning programme to support strategic planning more effectively.

Work with Senior Leadership and finance to manage the annual business planning cycle.

Additional Responsibilities

Stay informed of key market trends and the regulatory environment.

Provide strategic direction and media planning support to clients, ensuring implementation across wider Paid Performance Teams.

Use various industry tools to gather insights for innovative planning approaches across all Paid Media channels.

Assist in wider projects such as group planning processes, new business initiatives, and best practice development.

Qualifications

Proven experience in Paid Social strategy and execution.

Proven experience in managing a team within Paid Media.

Proven knowledge of paid social across multiple platforms (META, TikTok, etc.).

Strong analytical skills with the ability to interpret data and make informed decisions.

Excellent communication and collaboration skills.

Leadership experience with a focus on innovation and efficiency.

Knowledge of industry trends, new technologies, and best practices in Paid Social and Programmatic advertising.

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio includes brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, Cult Beauty, and more. We are proud to be Disability Confident Committed; if you are invited to interview, please let us know if any reasonable adjustments are needed to the recruitment process to enable you to perform at your ..... full job details .....