Head of Paid Media

The Head of Paid Media will oversee and implement paid media strategies to drive measurable results for a lead generation organisation. This role is based in Knutsford and requires expertise in managing campaigns across multiple platforms.Client DetailsThis opportunity is with a small-sized organisation operating in the lead generation space. The company focuses on delivering tailored solutions to meet its clients'' needs and has a strong track record of success in its field.DescriptionDevelop and execute paid media strategies to achieve marketing objectives.Manage campaigns on multiple platforms, with a focus on Meta.Analyse campaign performance and provide actionable insights to optimise results.Collaborate with internal teams to align paid media strategies with overall marketing goals.Monitor budgets and ensure cost-effective spending for all campaigns.Stay updated on industry trends and platform updates to maintain competitive advantage.Produce regular reports to communicate campaign performance to stakeholders.Ensure all campaigns adhere to brand guidelines and compliance standards.ProfileA successful Head of Paid Media should have:Proven experience managing paid media campaigns across various platforms (especially Meta).Ideally experienced within the lead generation space.Strong analytical skills to evaluate campaign performance and ROI.Familiarity with tools such as Google Analytics and other reporting software.Excellent organisational skills to manage multiple ..... full job details .....