Head of Membership

Lloyd Recruitment Services is pleased to be working with a long-standing client in the travel and membership sector, who is seeking a Head of Membership to join their team on the outskirts of surrey. This is an exciting time to join a business undergoing significant investment and transformation, with ambitious plans to grow its membership base and modernise its customer and loyalty proposition.

• Head of Membership
• Salary - -75,000 - -80,000 DOE
• Very generous car allowance
• 5% employer pension contribution
• 25 days plus bank holiday
• Discounts across hospitality and retailers
• Private medical insurance
• Free parking
• Life assurance

The successful candidate will take ownership of the membership product strategy, including segmentation, pricing, benefits, and loyalty frameworks. You will play a key role in driving acquisition, retention, and lifetime value, working closely with Marketing, Commercial, IT, and Operations teams to deliver a seamless and commercially effective membership experience.

This is a senior, high-impact role offering the opportunity to shape a core product within a well-established and forward-thinking organisation.

Key Responsibilities:

• Own and develop the end-to-end membership product strategy
• Define membership tiers, pricing, and value propositions
• Lead segmentation strategy to support acquisition and retention
• Design and implement loyalty and benefits frameworks
• Drive membership growth, retention, and lifetime value (LTV)
• Partner with Marketing, IT, and Operations to deliver strategy
• Analyse performance data, churn, and customer behaviour
• Identify partnership and third-party growth opportunities
• Own membership budget and commercial performance

About You:

• Senior experience in product, proposition, membership, or loyalty roles
• Must have experience within travel, leisure, tourism, membership, subscription, or B2C loyalty-driven businesses
• Strong commercial and financial acumen (pricing, LTV, segmentation)
• Background in subscription, membership, or loyalty-driven businesses
• Strong stakeholder management and cross-functional leadership
• Highly analytical and data-driven decision maker
• Strategic thinker with strong execution capability

Extra Information:

• Refer a friend and earn up to -500 (see website for details)
• Due to high application volumes, only shortlisted candidates will be contacted. If you don''t hear from us within 5 days, please assume you have not been successful
• By applying, you accept Lloyd Recruitment Services'' Privacy and GDPR Policy (see website)

Lloyd Recruitment Services acts as an employment agency for this vacancy and is an equal opportunity employer.