Head of Marketing

Head of Marketing FinTech Warwickshire/Hybrid Salary up to 90k BasicA fast-growing FinTech business is reshaping how individuals and professionals manage personal tax - using advanced automation to bring clarity, speed and compliance to a traditionally complex process. With established credibility in the UK market and a strong reputation for technical innovation, the company is now entering an exciting next phase of brand building and commercial growth.This opportunity is ideal for a Head of Marketing who thrives in an early-stage, high-impact environment. The position blends strategy and hands-on delivery, leading brand development, CRM thinking, and top-of-funnel activity to drive awareness, engagement, and high-quality opportunities.Head of Marketing - Key Responsibilities:Shape and deliver a data-driven marketing strategy designed to elevate brand presence, generate leads, and increase demo conversions.Act as brand guardian, owning visual identity, messaging frameworks, and creative assets.Build and execute multichannel B2B campaigns across digital, CRM, social, content, webinars, and events, with a sharp focus on the UK accountancy and FinTech audience.Create strong narratives, presentations, and storytelling that communicate value and differentiate the product in a competitive landscape.Lead CRM strategy and marketing automation, ensuring segmentation, nurture journeys, and conversion performance are continuously optimised.Produce compelling copy across ads, emails, ..... full job details .....