Head of Marketing

SF Partners are working exclusively with a multi award winning robotics company based in Birmingham who are upscaling their operations and looking for a Head of Marketing. £60,000 - £70,000 Office based Ideally have worked within the US market and has luxury product experience. THE ROLE We are hiring a Marketing Lead to run the marketing - strategy, budget, channels and reporting - and to manage and develop the junior marketer. The channels: paid media, email, social, events and PR, SEO and content, with AI tools part of the team''s standard working practice. WHAT YOU''LL OWN - Own brand consistency - identity, guidelines and tone everywhere the brand appears. - Plan and run events and PR - trade shows, press releases, media relations and coverage. - Set the marketing strategy - channel mix, launch plans, budgets and KPIs; brief agencies and develop the team. - Manage the marketing budget - allocate spend across channels and track CAC, ROAS and MER. - Run paid social - plan, build and optimise Meta and TikTok campaigns against ROAS and CAC targets. - Direct ad creative - concepts, hooks and structured creative testing. - Run email and SMS in Klaviyo - campaigns, flows, templates, deliverability, list health and A/B testing. - Run retention - keep depositors and customers engaged; reduce refunds and cancellations. - Build and manage the AI workflows used for research, content, optimisation and reporting. - Maintain the team''s shared prompts and AI tool standards. - Manage ..... full job details .....