Head of Marketing

Head of Marketing | B2B Legal Services | City of London (Hybrid) | Permanent Robert Half is working with a fast-growth B2B legal services business to hire their first Head of Marketing.ResponsibilitiesOwn brand positioning and architecture, and develop the messaging framework, tone of voice and visual identityBuild and run end-to-end demand generation: acquisition, conversion, nurture and attribution, with honest reporting on what''s workingLead product marketing for a technology proposition, including pricing positioning against competitorsBuild the competitive intelligence picture and keep sales equipped with itDrive thought leadership and PR strategy, working directly with senior stakeholders and leadershipOwn the full digital marketing operation: SEO, paid media, CRM, marketing automation and martech selectionManage the marketing budget, including the commercial case for any increasesBuild out an in-house team and manage the existing agency rosterDeliver reporting and dashboards for board-level visibility on marketing''s commercial contributionWhat you''ll needA track record leading marketing in professional services, legal, legal tech or an adjacent regulated B2B sectorEvidenced demand generation results, pipeline created rather than campaigns runProduct marketing experience for a software or technology productExperience building a function rather than managing an existing oneConfidence operating without a large team beneath you at the outsetThe diplomacy and ..... full job details .....