Head of Marketing Operations & Analytics

Head of Marketing Operations and Analytics

Hybrid - 2 - 3 days in the OfficeThe Role:We are working exclusively with one of the leading Marketing Science Learning and Development Businesses on this exciting role. We''re seeking a

Head of Marketing Operations and Analytics

— a hybrid of

marketing operations leader, data strategist, and commercial enabler . You will own the marketing data foundation and lifecycle engine, empowering smarter and faster decision-making across the business.Reporting into the

Marketing Director , you will partner closely with sales, marketing and other functions, ensuring alignment on metrics, priorities, and performance. This is both a

strategic and hands-on role : building scalable systems today while shaping tomorrow’s marketing engine.What You’ll Do:HubSpot Leadership

– Administer and optimise HubSpot (or equivalent CRM/automation), ensuring data quality, workflows, lead scoring, campaign set-up, and seamless sales integration.Data and Reporting

– Build and manage dashboards (Looker Studio/Tableau/Power BI). Use SQL and data warehouses (BigQuery/Snowflake) to deliver reporting on funnel performance, CAC, LTV, cohorts, and attribution.Attribution and Tracking

– Own GA4/GTM including server-side tagging, validating pixels and events across channels, and ensuring robust multi-touch attribution.Experimentation and Lifecycle

– Design and analyse A/B tests, segment audiences, and manage journeys to improve acquisition, conversion, and retention.Mixed-Media Marketing Modelling

– Develop and apply marketing mix models across paid, owned, and earned channels, combining traditional attribution with advanced statistical approaches to optimise spend and ROI.ETL and Data Flows

– Operate tools like Fivetran or Hightouch to integrate product, CRM, and finance data into marketing reporting.AI Integration

– Apply AI to accelerate reporting, automate workflows, and generate actionable insights.Performance Governance

– Drive regular reviews, scrutinising results across campaigns, alumni engagement, and sales handoffs.Cross-Functional Alignment

– Act as the connector between Sales, Delivery, and Marketing to maintain one version of the truth.Data Advocacy

– Build analytics literacy across teams, helping colleagues use data for smarter decisions.Seniority level

AssociateEmployment type

Full-timeJob function

Marketing, Advertising, and ConsultingIndustries

Technology, Information and Media, Marketing Services, and Advertising ..... full job details .....