Head of Marketing

Head of Marketing (Full-Stack) - Alternative Investments and RetailUp to 80,000 depending on experience City of London HybridSummaryOur client is an established luxury asset ownership, retail and e-commerce business specialising in fine wine, rare whisky and premium spirits. Operating across alternative investments and luxury retail, they offer clients access to rare assets alongside a curated range of premium products.They are looking for a commercially driven Head of Marketing to lead their marketing function, with a core focus on growing the cask whisky ownership division through effective lead generation, customer acquisition and performance marketing.The RoleThis is a hands-on leadership position combining marketing strategy, team management and campaign execution. You will drive commercial growth while developing a scalable marketing function.Key responsibilities will include:Developing the marketing strategy, setting KPIs and managing the budget to maximise ROI.Leading and optimising paid media campaigns across Meta, Google Ads and paid social, working with agency partners while remaining hands-on.Improving lead-generation funnels, landing pages, CRM workflows and customer nurture journeys to increase conversion and lead quality.Analysing campaign performance, including CPL, ROAS and conversion rates, using tools such as GA4, Meta Ads Manager and HubSpot.Leading the internal marketing team and managing external agencies across paid media, content, PR and ..... full job details .....