Head Of Marketing

Our client is proud to be a leading provider of distance learning and an approved centre for many industry-recognised qualifications, including CIPD, AAT, ILM, and CMI. For over 130 years they have been supporting learners to advance their careers and achieve professional success. Through their unique learning methodology, they make education flexible, accessible, and effective empowering people to study around their work and life commitments. Their agile, customer-centric culture ensures every learner benefits from a truly best-in-class experience, with the support and resources they need to reach their goals. Role Purpose You will provide strategic leadership across demand generation for multi sales channels including B2C, B2B, and Partnerships. This will involve; paid media, GEO, website performance, SEO, social media, and digital marketing, ensuring all activity supports commercial objectives and delivers measurable business impact. Working closely with the Sales and Product teams, you will create integrated go-to-market programmes that generate, capture, and convert demand throughout the customer journey. Success in the role will be measured through pipeline contribution, revenue impact, campaign ROI, customer acquisition, digital performance, and the development of a high-performing team who are UK based however support the company strategy globally. Most notably in UK and the Middle East. What you''ll Do Develop and execute a demand generation strategy aligned to ..... full job details .....