Head of Marketing Mix Modelling - 12 month Contract

Head of Marketing Mix Modelling - 12 month Contract We are helping a FTSE 100 consumer health company recruit an Head of Marketing Mix Modelling The project/initiative name MMM includes all work pertaining to improving media spend coverage of Marketing Mix Modelling from 65% to 80% through availability of Marketing Mix Models (in-house and outsourced to a modelling partner). Multiple squads are part of the MMM initiative and loosely ladder up into the follow different areas: - Modelling. - Data Ingestion andamp; automation. - Internalisation of external developed architecture. - Visualisation. Background - As we continue to increase the coverage of MMM via our internally built capability, we require a MMM SME to aid the Business Units (BUs) translate modelling results into actionable insights to realise value. - We require a seasoned MMM professional with extensive CPG/Consumer health experience to scope MMM deliveries, deliver model results and work with local stakeholders to provide actionable insights with immediate impact. Scope - Work with local stakeholders to scope MMM deliveries (including what data to include and aligning on the scope of the models). - Once the Data Scientists have complete models, deliver these models to the local stakeholders in the PowerBI report, and work with local stakeholders to provide actionable insights that have aide realising the value from the tool (eg by optimising the media mix). - Over 2025, deliver 25 BMCs models (phased quarterly). ..... full job details .....