Head of Marketing

As the Head of Marketing, you''ll lead the marketing strategy for a long-standing organisation in central Manchester with over 100+ employees. The role will be responsible for driving brand awareness and customer engagement. This role involves overseeing campaigns, managing a team, and ensuring marketing efforts align with business objectives to deliver measurable results.Client DetailsOur client is a long-standing, purpose-led organisation focused on delivering meaningful value to its members rather than shareholders. Operating across both the not-for-profit and financial services sectors, they are looking for a Head of Marketing to lead an established team and drive the next phase of brand, digital and membership growth. DescriptionThe key responsibilities for the Head of Marketing will include:Develop and execute a comprehensive marketing strategy aligned with the company''s goals.Oversee and manage all marketing campaigns, ensuring they meet targets and deliver results.Lead and inspire the marketing team, fostering collaboration and professional development.Analyse market trends and competitor activity to identify opportunities for growth.Manage the marketing budget, ensuring effective allocation of resources.Collaborate with other departments to ensure brand consistency and alignment with company objectives.Oversee digital marketing efforts, including social media, email campaigns, and website content.Track and report on the performance of marketing initiatives, using ..... full job details .....