Head of Marketing

Overview

Location:

Kent and Susexx (travelling nationally required)Salary:

£50,000 per annumAre you a strategic, creative, and results-driven marketing professional looking to make a real impact in healthcare recruitment? We are looking for a

Head of Marketing

to own the marketing function and drive growth by connecting healthcare professionals with employers who need them most. This is a fantastic opportunity for someone with strong digital marketing expertise and a passion for brand building to lead campaigns that make a difference in people’s careers and healthcare services.

What You''ll Be DoingResponsibilities

Develop and deliver marketing strategies that attract both healthcare professionals (nurses, support workers, healthcare assistants) and healthcare providers.Lead multi-channel campaigns (SEO, PPC, social, email, content) to generate leads and increase brand visibility.Create compelling campaigns to engage candidates, from showcasing job opportunities to running virtual events and webinars.Support client acquisition and retention with tailored marketing collateral and nurturing campaigns.Produce content (blogs, newsletters, whitepapers) that speaks directly to the needs of candidates and employers.Monitor multi campaign performance, analyse ROI, and provide insights to shape future strategy.Safeguard our brand reputation by ensuring compliance with industry regulations, GDPR, and ethical standards.

Essential

4–6 years of marketing experience, ideally within recruitment, staffing, or healthcare.Strong knowledge of digital marketing tools (Google Ads, LinkedIn, Indeed, CRM, email marketing).Proven success in lead generation, campaign management, and driving measurable results.Excellent communication, copywriting, and storytelling skills.Organised, proactive, and able to manage multiple projects at once.Availability to travel nationally.

Desirable

Experience in healthcare recruitment or healthcare sector marketing.Knowledge of compliance standards within healthcare and recruitment.Familiarity with marketing automation platforms (e.g., Logic Melon).Event/webinar management experience.A professional marketing qualification (CIM or equivalent).

Why join us?

Be part of an organisation that''s making a difference in healthcare every day.Lead the marketing strategy with autonomy and creativity.Work in a supportive, collaborative team environment.Opportunities for professional growth and ..... full job details .....