Head of Marketing

Digital Tonic are working with Rutland to find their first Head of Marketing. Rutland is a growing specialist in door closers and fire and security door hardware. Their products play an important role in building safety, but what sets them apart is the expertise behind them: they help customers with testing, certification, specification and training, as well as the hardware itself. They''re on track for strong financial performance this year and have an ambition to more than double their revenues within four years. Marketing will have a meaningful part to play in getting them there, and this is your opportunity to build the department. The Role There''s no inherited team or fixed playbook. You''ll work closely with Rutland''s Sales and Marketing Director to decide what great marketing looks like for the business, shape the strategy and budget, and put your ideas into action. You''ll have the backing to use external specialists where they add value and, as the function grows, hire and lead a team of your own. This is a highly varied role. You''ll build multichannel lead generation campaigns, targeting and engaging with new prospects and nurturing them through the sales cycle. You''ll manage the Wordpress website, develop the content calendar, grow the social media reach and engagement, and both manage and utilise the CRM. You''ll be very hands-on at the start. Rutland knows much of its market, but wants to do more to generate demand, develop customer relationships and support ..... full job details .....