Head Of Marketing

Head of Marketing Our client, a successful tech scale-up and cash generative SME, with a 10m turnover and employing 100 staff, is looking to double in size in the next five years under the guidance of its experienced, highly charismatic and driven Founder and Executive Team. Their B2C Health and Fitness platform provides individualised coaching plans that deliver tangible improvements in nutrition, exercise and lifestyle. This is supplemented by a physical product range incorporating branded protein powders, clothing and accessories. They now seek to appoint a Head of Marketing to own the overall marketing strategy and roadmap across wholesale, trade, retail B2B, D2C, e-commerce and export. Your specific responsibilities as Head of Marketing will include: Driving traffic, customer acquisition and brand growth Owning the strategy, budget and performance of the Marketing department Translating business and commercial objectives into a clear, prioritised marketing plan Identifying new channels, markets and opportunities to drive growth Leading the paid media, content/social, email/CRM and brand functions Holding the paid media and performance marketing team accountable for ROAS, CPA and customer acquisition targets Reviewing and approving paid media strategy and budget allocation across Meta, Google, TikTok and other platforms Owning brand positioning and ensuring consistency across all marketing channels and markets Overseeing content and social strategy Directing ..... full job details .....