Head of Marketing

Head of MarketingLocation: Reading (Hybrid)Salary: £75k + benefitsCast UK are supporting a well-established, market-leading B2B organisation in the search for a commercially focused Head of Marketing. This is a fantastic opportunity for an experienced marketing professional ready to lead a full-function marketing team while further developing their strategic capability, with a clear pathway toward a future Marketing Director role.The RoleReporting to the Managing Director, you will lead the marketing agenda for a key business division, aligning activity closely with commercial objectives to drive growth, engagement and customer value.Key ResponsibilitiesLead the development and optimisation of business solutions and value propositionsOwn brand positioning, messaging and multi-channel delivery across B2B audiencesDevelop joint marketing initiatives with key supplier partnersOversee CRM strategy, customer segmentation and data-driven campaign executionEnhance customer journeys to improve acquisition, retention and cross-sellDeliver a programme of high-impact events, including customer and company-led initiativesAbout YouProven experience in a senior marketing role within a B2B environmentStrong commercial mindset with the ability to link marketing to revenue and profitExperience working in a sales-led organisationHands-on experience with CRM systems and data-driven marketingDemonstrable experience managing and developing a teamConfident influencing senior stakeholders across ..... full job details .....