The Head of Marketing Campaigns is responsible for overseeing the email channel and leading omnichannel marketing campaigns to drive engagement, revenue, and brand reach. This role manages a small team and collaborates with cross-functional teams to develop strategies, optimise email performance, and lead media partnerships for maximum value.Client DetailsMy client is a growing SME with offices in Brighton.DescriptionAs the Head of Marketing Campaigns you will have the following responsibilities:Manage the email channel, optimising customer journeys, executing key communications (e.g., newsletters), and developing nurture campaigns to increase engagement and conversionsAnalyse data to improve performance, identify new journeys and target markets, and ensure accurate data segmentationOversee multi-channel campaigns, ensuring consistent messaging and executionLead media partnership strategy, negotiate high-value partnerships, and use data to inform decision-makingCollaborate with Sales to develop strategies that maximise commercial successWork with the wider leadership team to identify optimisation opportunities across channelsProvide timely reports and insights on campaign and performance metricsPartner with leadership to identify and leverage commercial opportunities across campaigns. ProfileThe successful Head of Marketing Campaigns will have the following:Demonstrable experience within a similar role; with a proven track record of delivering marketing campaigns, including ..... full job details .....