Head of Marketing

Head of Marketing Solihull (Office-based, Monday Thursday Four Day Week No Fridays) £50,000 £80,000 depending on experience + Performance Bonus + BenefitsIf you live and breathe Meta lead generation and you want to own a funnel that directly drives business growth, read on.We are recruiting on behalf of a fast-growing SaaS business based in Solihull. Our client has built a CRM and marketing automation platform for SME business owners, think GoHighLevel-style functionality helping small businesses manage their customers and automate their marketing in one place. With around 1,000 customers already and an ambitious target of 100 new customers every month, they need a Head of Marketing to own and scale their Meta lead generation funnel end to end.The Role You will be the most senior marketing person in the business, with full ownership of the lead generation strategy that drives commercial growth. Your primary focus is clear, 20 qualified demo bookings per day through a Meta (Facebook/Instagram) paid social funnel, feeding directly into a sales team who convert them into paying customers.You will own everything from campaign strategy and audience testing through to creative direction, landing page optimisation and conversion improvement. A specialist team including a dedicated media buyer, creative designer and technical specialist supports you, but this is not a role where you direct others and step back. You will be hands-on in the platforms yourself every single day, and the ..... full job details .....