Head of Marketing and Audience Development

Chelsea Physic Garden is seeking a strategic and creative marketing leader to grow audiences, strengthen engagement and raise the profile of one of London''s most historic gardens. About the role This is a senior leadership role responsible for delivering a data-led marketing and audience development strategy that drives growth, income and impact. You will lead campaigns, oversee digital channels and shape compelling storytelling that connects diverse audiences with the Garden''s mission. Key responsibilities Lead integrated marketing and communications across all channels Deliver audience growth and membership strategy, driving acquisition and retention Oversee brand development and ensure consistency across all touchpoints Manage digital platforms, including website, email and social media Lead internal communications to ensure clear, aligned messaging Manage budgets, agencies and external partners Collaborate across the organisation and with external partners, including the Chelsea Heritage Quarter Line manage the marketing team and contribute to senior leadership decision-making About you Experienced marketing professional at a senior level Strong track record in multi-channel campaigns and audience growth Strategic, data-driven and commercially aware Excellent communicator with strong leadership skills Experience in the charity, cultural or heritage sector Confident managing budgets, suppliers and multiple priorities Desirable Heritage ..... full job details .....