Head of Marketing Analytics

HEAD OF MARKETING ANALYTICS£650 - £750 PER DAY INSIDE IR35HYBRID (2-3 DAYS IN THE OFFICE - LONDON)3 MONTH CONTRACT THE COMPANY:A leading global digital business is looking for an experienced Head of Marketing Analytics to join their Customer Analytics function. This is a high-impact leadership role where you''ll shape the future of marketing measurement, working with senior stakeholders to influence media investment, commercial strategy, and business growth.THE ROLE:You will lead the marketing analytics workstream, taking ownership of the organisation''s Marketing Mix Modelling (MMM) strategy while driving best practice across marketing effectiveness, experimentation, and incrementality measurement.Working in a 50/50 strategic and hands-on capacity, you''ll rebuild and enhance existing measurement frameworks, ensuring they deliver greater commercial value. You''ll partner closely with Marketing, Finance, Commercial, and external partners to understand the full capability of the marketing measurement ecosystem and develop compelling business cases for future investment.Key responsibilities include:Lead the strategy, design, and evolution of the Marketing Mix Modelling (MMM) framework.Develop an end-to-end marketing measurement strategy covering MMM, incrementality, attribution, experimentation, and forecasting.Build business cases that demonstrate the commercial impact of increased marketing investment and present recommendations to Finance and senior global ..... full job details .....