Head of Marketing Analytics

Head of Marketing Analytics £90,000-£110,000 West Yorkshire (Hybrid) The Company This is an exciting opportunity to join a well-established, highly commercial B2B business which provides critical equipment, services and facilities management solutions across sectors including hospitality, healthcare, education and commercial environments. Its proposition combines equipment, servicing and long-term contracts, creating a strong recurring-revenue model. Having grown through a combination of organic growth and acquisitions, the business is now expanding internationally across Ireland, the Netherlands and Belgium. With significant investment and an increasing focus on data-driven decision making, this is an exciting time to join the organisation and help shape its next phase of growth! The Role As Head of Marketing Analytics, you will take ownership of the marketing analytics and intelligence capability, using data to drive outbound campaigns, customer targeting and commercial performance. Reporting directly into the Marketing Director, you will lead a team of four across campaign effectiveness, campaign analytics, data analytics and supply chain analytics. The business currently has a significant outbound operation, generating around 5,000 leads per week in the UK, and is looking to significantly enhance the data and analytics capability supporting these campaigns. You will be responsible for turning a complex and growing customer database into actionable insight: identifying ..... full job details .....