Head of Marketing, Alternatives/Private Markets Asset Manager, London | London, UK

Head of Marketing, Alternatives/Private Markets Asset Manager, London

Head of Marketing, Alternatives/Private Markets Asset Manager, London

Our client, an independent asset management firm specialising in alternatives and private markets products, is seeking a Head of Marketing to join their team. This role will report to the Head of Distribution in their London office.ResponsibilitiesDevelop and implement comprehensive multi-channel marketing strategies aligned with business objectivesCoordinate and manage annual events calendar including investor briefings, conferences, and webinarsLead creation of high-quality investment content including fund presentations, factsheets, and due diligence questionnairesProduce market commentary and thought leadership pieces for institutional audiencesAct as key liaison between marketing team and investment managers to translate complex strategies into compelling messagingSupport distribution team with bespoke content and pitch materialsBuild and manage high-performing marketing team as business scalesProvide mentorship, performance management, and professional development opportunitiesManage relationships with external press and media outletsCoordinate press releases, journalistic contributions, and promotional campaignsEnsure brand consistency across all public-facing communicationsOversee vendor relationships for event logistics, digital marketing, and creative servicesEnsure all materials are accurate, compliant, and tailored to target audiencesRequirementsProven experience in senior marketing role within financial services, preferably asset managementStrong understanding of investment products, markets, and regulatory frameworksExceptional writing and editing skills, particularly for technical and investment contentDemonstrated ability to manage cross-functional relationships, especially with investment professionalsHighly organised with experience managing complex projects and timelinesExperience in event planning and vendor coordinationFamiliarity with PR strategy and media engagementDegree in Marketing, Finance, Economics, or related field preferredCFA or IMC qualification advantageousExperience with digital marketing platforms and CRM systems preferredBoost your career Find thousands of job opportunities by signing up to eFinancialCareers ..... full job details .....