Head of Marketing

Lead the marketing strategy for an established specialist lighting business. Drive B2B lead generation and measurable commercial growth. Develop a marketing team across the UK and Germany. Job Title: Head of Marketing Department: Marketing Reporting to: Managing Director Location: UK Purpose of RoleThe Head of Marketing will be a senior leader responsible for designing and executing anambitious, multi-channel marketing strategy that explicitly sits alongside our businessstrategy and supports our sales objectives. We wish to move the marketing function fromtactical to high-performing where we can connect our marketing investments directly tocommercial outcomes and measurable return on investment (ROI). As part of our commitment to reaching our 2030 targets, the business recognises the needto scale up investment and therefore provide our marketing leader with the budget andexecutive support necessary to make a true commercial impact. Key Responsibilities 1. Strategic leadership and brand positioning- Strategy creation: Develop and execute a comprehensive marketing strategy thataligns perfectly with our 2030 business and sales strategy.- Commercial benchmarking: Drive informative competitor benchmarking and marketintelligence gathering across key regions, including the UK and Germany, tocontinually check and refine our positioning.- Audience insight: Champion a forensic, data-led understanding of our targetaudience, Ideal Customer Profile (ICP), and the complex B2B ..... full job details .....