Head of Marketing

Head of Marketing - Manchester Our client is seeking a Head of Marketing with strong lead generation expertise to lead the marketing function for the UK business unit. The focus of this role is to drive sustainable growth by building a high-performing, lead-driven marketing engine that supports sales, improves conversion, and delivers measurable commercial impact. This is a senior, hands-on role where marketing performance, pipeline growth, and ROI are central. The successful candidate will work closely with senior executives and cross-functional teams to ensure marketing is a core growth driver for the business. Key Responsibilities Develop and deliver a clear, results-focused marketing strategy with a strong emphasis on lead generation and conversion. Own and execute end-to-end lead generation and lead nurture programmes, aligned closely with sales objectives. Work collaboratively with senior leadership and key stakeholders to support revenue growth and customer acquisition. Lead multi-channel marketing activity across digital, social, and traditional platforms, maximising the use of marketing automation. Position marketing as a high-quality, performance-led function that consistently delivers qualified leads. Monitor, analyse, and report on campaign performance, pipeline contribution, and ROI, providing accurate forecasts and insights. Lead, mentor, and develop the marketing team, ensuring skills remain relevant and commercially focused. Manage and optimise the marketing ..... full job details .....