Head of Loyalty

Head of LoyaltyWest Sussex 82k - 92k DOE (including car allowance) Must be driver and have access to own vehicle Lloyd Recruitment Services is working with a leading travel and leisure membership organisation undergoing a significant period of investment and transformation. This is a rare opportunity to take ownership of a 20m+ membership and loyalty proposition and play a central role in shaping its future growth.With ambitious plans to grow membership by 2031, this is a senior leadership role focused on redefining how the organisation acquires, engages, and retains its members.The Head of Loyalty RoleAs Head of Loyalty, you will own the end-to-end loyalty and membership proposition, acting as the product and commercial lead for the organisation''s core customer value offering.You will define membership structure, pricing, segmentation, and benefits, ensuring the proposition is commercially strong, scalable, and optimised for acquisition, retention, and lifetime value.Working closely with Marketing, IT, Operations, and Commercial teams, you will help shape a modern, data-led loyalty ecosystem that enhances customer engagement and drives sustainable growth.Head of Loyalty Key ResponsibilitiesOwn and develop the loyalty and membership product strategyDefine pricing, tiers, segmentation, and value propositionsDrive acquisition, retention, and lifetime value (LTV) growthDevelop and optimise loyalty frameworks and member benefitsManage 21m+ membership revenue performanceUse data ..... full job details .....