Head of Growth

Head of Growth and Digital SystemsBirmingham 60,000- 75,000 + Performance BonusWe''re recruiting for a Head of Growth and Digital Systems to join a fast-growing, entrepreneurial business based in Birmingham.This is a senior, hands-on role for someone who can take what is already working, identify opportunities for growth and build the digital infrastructure needed to scale.Working closely with the Founder, you''ll take ownership of digital growth across an established digital services business, with additional exposure to four offshoot businesses within the wider group.The RoleYou''ll be responsible for driving customer acquisition and growth across existing services, identifying opportunities to create more targeted customer segments and campaigns.You''ll have a strong ecommerce and performance marketing mindset, understanding how to optimise the full customer journey - from acquisition through to conversion.Key areas will include:Driving digital growth and customer acquisitionManaging and improving paid activity, including Google AdsDeveloping targeted campaigns around different services, including pension rebatesIdentifying new customer and service segments to drive growthImproving website performance, customer journeys and conversionReviewing and improving analytics, tracking and reportingSetting up clear dashboards to measure campaign and commercial performanceImproving the use of (url removed) to manage projects, priorities and workflowsWorking closely with developers ..... full job details .....