Head of Ecommerce
We re looking for an experienced Head of Ecommerce. You ll lead ecommerce teams across two sites, with responsibility for growing online sales, improving profitability and making sure both businesses get the most out of their websites, digital marketing and marketplace channels. This is a hands-on leadership role where you ll need to be comfortable looking at the bigger picture while staying close to the day-to-day trading activity. You ll work closely with the Trading Director and teams across buying, merchandising, marketing and operations to identify opportunities, improve performance and deliver commercial results. Key Responsibilities Lead ecommerce strategy across both businesses, driving sales, margin and profitability. Identify growth opportunities across customer experience, product ranges, new channels and marketplaces. Use performance data and customer insight to improve results. Commercial Trading Own ecommerce PandL, budgets and trading performance. Monitor sales, conversion, average order value, margins and marketing ROI. Lead trading reviews and work with buying and merchandising on pricing, stock, product ranges and promotions. Digital Marketing and Website Performance Oversee SEO, PPC, paid social, email, CRM and affiliate marketing, ensuring budgets deliver a strong return. Improve website usability, customer journeys and conversion rates. Work with technical teams and external agencies on improvements that support growth. Team Leadership and ..... full job details .....
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