Head of Ecommerce and Digital Growth

Head of E-commerce and Digital Growth London Full-time, Office Based Permanent + Bonus + Flex Hours + Ealry Finish Fri An exciting opportunity for a commercially driven Head of E-commerce and Digital Growth to lead the online growth of an established fashion brand. This strategic yet hands-on Head of E-commerce and Digital Growth role will oversee Shopify e-commerce, digital marketing, CRM, marketplaces, social media and digital trading, working closely with the Directors and wider Buying, Merchandising, Retail, Marketing and Operations teams. Key Responsibilities Lead trading and optimisation of two Shopify websites, improving merchandising, customer journey, conversion and sales. Drive customer acquisition across Meta, Google, SEO and other digital channels, maximising ROAS. Lead CRM and retention across email and SMS, including segmentation and automated customer journeys. Manage and grow third-party marketplaces, ideally including Mirakl. Develop omnichannel initiatives connecting e-commerce, social and physical retail. Own online commercial performance, analysing sales, profitability, ROAS, MER, CAC, conversion and CLV. Oversee digital content, photography and social media across Instagram, TikTok and emerging platforms, including AI-generated content. Identify and implement AI, automation and emerging technologies to improve customer experience and growth. Lead the digital function and work with senior stakeholders to identify new commercial opportunities and shape ..... full job details .....