Head of Digital PR - Performance Marketing AgencySalary - 45,000 to 50,000, dependent on experience, plus bonusLocation - Hybrid with 2 days per week in our Altrincham officeDark Horse is a renowned digital marketing agency based near Manchester, specialising in SEO, PPC, Digital PR and Paid Social. With a diverse clientele and a commitment to delivering exceptional results, we''re investing in levelling up our digital PR proposition to become the best agency at taking businesses from 7 to 8 figures.The roleAs a Head of Digital PR, you will be responsible for scaling the digital PR team and content marketing proposition. It will be your job to make sure that our clients get a demonstrable return from their investment. We want elite-level digital PR which combined with our SEO strategies will make our clients soar. Own, develop and grow the content marketing and digital PR proposition. Manage, inspire, develop, support and grow the digital PR team. Create campaigns and strategies that deliver digital PR success for our SEO clients. Organise and improve the ideation process to develop digital PR campaigns for a range of clients. Develop processes to research and analyse campaign data to develop newsworthy stories and hooks. Define and improve how we pitch stories and content to journalists and publications. Develop a robust reporting process that aligns with the KPIs set for each client. Work directly with a portfolio of key clients to develop and execute digital PR ..... full job details .....