Negotiable
Join to apply for the
Head of Digital Marketing
role at
Popeyes Louisiana Chicken UK
Get AI-powered advice on this job and more exclusive features.
Popeyes Louisiana Chicken UK provided pay rangeThis range is provided by Popeyes Louisiana Chicken UK. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay rangePopeyes are searching for a digital expert - a hands-on leader with the specialist knowledge to take our marketing to the next level.
As Head of Digital Marketing, you’ll own and evolve our CRM and digital strategy, building campaigns that don’t just look good, but deliver measurable results. You’ll be the go-to specialist in the team, setting the standard across digital performance, customer acquisition, engagement, and retention.
This isn’t about “managing digital” it’s about transforming it. You’ll test, learn, and innovate, while building scalable strategies that will fuel our ambitious UK and Ireland growth plans.
If you’re ready to bring specialist expertise to a brand that’s hungry for growth – this is your opportunity.
What you’ll be doing as our Head of Digital Marketing
Define and deliver the digital marketing strategy, ensuring it drives brand growth, awareness, and loyalty across the UK and Ireland.
Lead and inspire a small digital team, building a culture of innovation, accountability, and high performance.
Plan and execute impactful, data-driven campaigns across CRM, paid media, SEO, content, and emerging channels – continually testing, learning, and optimising to reach new audiences.
Own and evolve our CRM strategy, from segmentation and lifecycle journeys to automated campaigns, ensuring we maximise acquisition, engagement, retention, and lifetime value.
Map and optimise the digital customer journey, aligning messaging and creative across all touchpoints for a seamless brand experience.
Oversee performance marketing and aggregator sponsored ads, ensuring activity delivers measurable ROI and supports broader marketing goals.
Partner with brand, creative, digital, and operations teams to deliver consistent, integrated campaigns that amplify our impact.
Manage digital marketing budgets with a focus on efficiency, reporting on KPIs including awareness, consideration, conversion, and ROI.
Stay ahead of digital trends, tools, and opportunities – ensuring we’re always innovating and pushing boundaries.
What we’re looking for
Proven experience in senior digital marketing, ideally in fast-paced consumer brands (hospitality, retail, FMCG, or food a plus).
Deep expertise in performance marketing, CRM, SEO, paid media, and digital optimisation, with hands-on knowledge of automation, segmentation, and lifecycle marketing.
Strong commercial mindset with a track record of delivering measurable growth.
Skilled leader with experience managing and developing high-performing teams.
Creative, test-and-learn thinker with a passion for innovation and digital transformation.
Confident communicator and collaborator, able to influence stakeholders and present with impact.
Analytical, data-driven, and organised – able to balance detail with big-picture strategy in a fast-paced, agile environment.
Benefits
Competitive salary + generous bonus scheme
Salary sacrifice car scheme via Tusker
Private healthcare + Life assurance
33 days holiday (including bank holidays) + your birthday off
Career progression and leadership development
Access to wellbeing and lifestyle benefits through our platform
Cycle to work scheme and gym discounts
At Popeyes everyone counts, it’s one of our values and something that sits at the core of who we are. We believe inclusivity and respect are at the heart of all we do and we strive to create a place where everyone can be their true self. This is why we assess each application on the aptitude to do the job and nothing else.
Referrals increase your chances of interviewing at Popeyes Louisiana Chicken UK by 2x
London, England, United Kingdom 1 day ago
London, England, United Kingdom 1 week ago
London, England, United Kingdom 2 months ago
Greater London, England, United Kingdom 3 days ago
Greater London, England, United Kingdom 3 days ago
London, England, United Kingdom 1 day ago
London, England, United Kingdom 1 week ago
London, England, United Kingdom 1 day ago
London, England, United Kingdom 2 weeks ago
Woking, England, United Kingdom 1 week ago
London, England, United Kingdom 5 days ago
London, England, United Kingdom 2 months ago
Head of Digital Marketing at Private Equity Insights
London, England, United Kingdom 10 months ago
Head of Digital Marketing at Retail Insights
Head of Digital Marketing at Retail Insights
Head of Performance Marketing and Growth, Fragrance
Head of Ecommerce and Performance Marketing
Head of Digital Marketing at CFO Insights
Head of Digital Marketing and Data Analytics
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of ..... full job details .....
Negotiable