Head of Digital Marketing

Head of Digital Glasgow £70,000 - £80,000 Full Time Permanent Iconic Resourcing are proud to act as retained partners to be McQueens Dairies as they continue an ambitious digital transformation programme and invest in the future growth of one of Scotland''s most recognised consumer brands. With a rich heritage and loyal customer base, McQueens is entering an exciting new chapter. Having invested significantly in technology, ecommerce platforms and digital capability, the business is now focused on accelerating growth, enhancing the customer experience and building a truly data-led approach to customer acquisition and retention. This newly created Head of Digital role offers the opportunity to shape the future of digital across the business. Reporting to the CIO, you will lead and evolve the marketing function, developing a high-performing team and creating the capability needed to deliver McQueens'' ambitious growth plans. You''ll bring together ecommerce, web, performance marketing, CRM and customer experience, ensuring every digital touchpoint contributes to customer growth, engagement and retention. Combining strategic leadership with a hands-on approach, you''ll play a key role in accelerating digital performance and helping McQueens become a truly digital-first organisation. Key Responsibilities Drive online customer acquisition through data-led performance marketing, optimisation and growth initiatives. Develop and oversee digital acquisition strategies ..... full job details .....