Head of Digital Marketing and Ecommerce

Head of Digital Marketing and EcommerceSalary: £60,000-£70,000 DOELocation; Birmingham, HybridWe''re looking for an experienced Head of Digital Marketing and Ecommerce to lead our digital growth strategy, optimise the online customer experience, and drive commercial performance across multiple ecommerce brands.Working closely with the Marketing Director, you''ll play a key role in shaping digital strategy while leading the day-to-day delivery of marketing and ecommerce activity. You''ll oversee website performance, customer acquisition, conversion optimisation, and digital trading, ensuring every channel delivers measurable results.Key ResponsibilitiesDevelop and deliver digital marketing strategies across paid, owned and organic channels.Lead ecommerce operations, ensuring websites are optimised for performance, usability and conversion.Manage website content, merchandising, promotional campaigns and product launches.Drive continuous improvement through A/B testing, CRO initiatives and customer journey optimisation.Monitor website performance, identifying opportunities to increase traffic, engagement and online sales.Analyse digital marketing and ecommerce performance, producing regular reports and actionable insights.Manage digital marketing budgets and work closely with external agencies to maximise ROI.Oversee marketing technology, reporting tools and platform integrations to improve efficiency.Lead, coach and develop the Digital Marketing and Ecommerce teams, fostering ..... full job details .....