Head of Digital Marketing

Overview

Location: Manchester, Liverpool, Leeds, Bolton, Southport, Newcastle, Reading, Birmingham, Northampton, and Cambridge. Hybrid working available with flexibility to work from home and collaborate in-office when needed.Lead digital transformation with a strategic, commercially minded focus. The Head of Digital Marketing will spearhead the digital strategy, lead the next phase of growth, and sit at the heart of the Marketing, Business Development and Communications function. You will lead an in-house team and manage trusted external partners to deliver integrated campaigns that build the firm’s profile, drive client conversion, and strengthen its position in specialist legal services. You will collaborate with brand, campaigns, PR, BD, and content teams to set the direction for digital performance and contribute to team culture, collaboration, and development. This role supports people rebuilding their lives after serious injury and leads meaningful digital projects within a supportive, high-performing culture.In Return Fletchers Offers:

35 hours working week

Bonus scheme (subject to targets being met)

35 days holiday a year including bank holidays; option to purchase up to 3 extra days per year

Pension scheme with tax-efficient salary sacrifice option

Life Assurance Policy

Medicash policy covering dental, optical and other medical expenses

Company sick pay

Enhanced Maternity, Paternity and IVF schemes

Flexible, agile working environment with a positive work-life balance

Varied calendar of funded company social events

Monthly voucher awards for winning nominees

Ongoing training and professional development opportunities

Main Responsibilities

Digital Strategy and Ownership

Lead the development and execution of a data-led digital marketing strategy across all digital channels.

Own and evolve the roadmap for digital performance, acquisition and conversion across B2C and referral-driven markets.

Ensure all digital activity aligns with brand, business development and marketing goals.

Website Leadership

Oversee development and ongoing optimisation of all relevant websites.

Ensure SEO best practices, CRO, accessibility and content effectiveness are embedded into all web activity.

Lead on key projects such as website redevelopment, platform migration, or UX improvements.

Performance and Paid Media

Manage the strategy and performance of PPC, paid social, display and retargeting campaigns (in-house and via agency).

Drive acquisition through cost-efficient and compliant digital advertising aligned to audience intent and legal sector regulations.

Data, Insight and Analytics

Own end-to-end reporting across digital channels, including Google Analytics, paid campaign dashboards, and web performance metrics.

Translate data into actionable insights and recommendations to inform marketing and business decisions.

Establish clear KPIs for digital campaigns, website performance, and lead generation.

Team and Partner Management

Lead, mentor and grow the internal digital team (e.g. website manager, digital executive).

Manage digital agency partners and third-party tools, holding them to account for performance and delivery.

Collaborate with marketing managers, brand, BD and PR to deliver integrated campaigns and consistent messaging across digital touchpoints.

Team Leadership and Culture

Lead as part of the leadership team for Marketing, Business Development and Communications, with responsibility for driving alignment, supporting wellbeing, and fostering a collaborative, insight-led culture.

Essential Skills And Experience

Proven track record in a senior digital marketing role, ideally within a B2C or professional services environment.

Strong experience across digital acquisition (PPC, SEO), website management and analytics.

Experience leading or managing high-converting websites and digital campaigns.

Strategic thinker with strong commercial acumen and a deep understanding of digital performance metrics.

Ability to work cross-functionally and influence senior stakeholders with confidence.

Desirable Skills And Experience

Experience in legal, healthcare or other regulated industries.

Familiarity with legal marketing rules (e.g. SRA, advertising compliance).

Experience working with HubSpot, GA4, WordPress, or similar platforms.

Experience supporting brand visibility and referral strategies through digital channels.

About Fletchers GroupFletchers is a fast-growing, dynamic law firm specialising in personal injury and clinical negligence law, with rankings in The Legal 500 and Chambers and Partners. We are a group focused on growth, innovation, and a strong hybrid and flexible working culture that supports colleague wellbeing and happiness. We invest in development and provide clear paths to progression from apprenticeships and professional qualifications to leadership roles.

Fletchers Group is an inclusive employer with a diverse workforce. We welcome applications from all backgrounds and are committed to a culture where everyone can thrive. We support diversity standards and the Disability Confident ..... full job details .....