Head of Digital

Head of Digital - B2CSurrey Hybrid Working Competitive Salary + Car AllowanceLloyd Recruitment Services is seeking an experienced digital professional for a senior leadership opportunity with a well-established business operating in the travel and leisure sector.Make Your Mark in DigitalAs Head of Digital, you''ll take ownership of the digital roadmap for a recognised travel and tourism brand, driving online growth, improving customer journeys and maximising commercial performance across websites, mobile apps and digital marketing channels.This is a strategic leadership role combining team development, data-led decision-making and digital innovation. You''ll work closely with senior stakeholders to identify opportunities, improve conversion and deliver engaging, personalised customer experiences.Experience within travel, leisure or hospitality would be beneficial, although candidates from B2C insurance, banking or membership organisations are also encouraged to apply.What Will You Be Responsible For?Shaping and delivering the digital strategy to support business growth.Managing and developing a small digital team.Overseeing websites, mobile apps, CRM systems and digital analytics.Improving customer journeys and conversion rates through UX, A/B testing and ongoing optimisation.Using analytics and customer insights to inform decisions and measure ROI.Overseeing SEO, PPC, CRO, content, social media and email marketing activity.Managing digital budgets, agency relationships and ..... full job details .....