Head of Digital Fundraising

Work for a charity as a Head of Digital Fundraising/ Head of Retention (permanent, 55,000 - 65,000 per annum, London and hybrid, 5 days per week) Membership/ Fellowship income is the organisations largest and most stable revenue stream. This role is the financial steward of that income, ensuring it is protected, grown, and strategically managed. From forecasting and scenario modelling to Gift Aid optimisation and cost-to-serve analysis, this role is central to the organisation''s financial resilience and long-term mission. The right candidate will bring a sharp commercial mindset, very strong budget and forecasting management skills, and the ability to translate financial insight into action. They''ll be accountable for income targets and lead the organisation''s retention strategy with a clear return-on-investment lens. Data is the engine behind their strategy. This role leads the strategic use of Salesforce and other platforms to ensure every decision is backed by insight from their members. From segmentation and sentiment tracking to lifetime value and churn analysis, the Head of Retention and Services must be fluent in data and able to turn it into action. What we look forExamples of data-led decision-making that improved retention or income.Experience leading CRM strategy and system development.Confidence in presenting data insights to senior stakeholders.Very strong commercial acumen and attention to detail.Evidence of hitting or exceeding income targets in a ..... full job details .....