Head of Data and Insights - Football

Our client is looking to appoint a Head of Insights & Data to build the insight capability of a fast growing prize competitions business and become the trusted voice in its leadership team.

Our client runs prize competitions for football supporters, giving them the chance to win football prizes and merchandise. It is a profitable and fast growing business with a large and loyal football following, built on strong product instinct, speed and real football knowledge. Football supporters love what it does and they keep coming back. Every department now generates valuable data. What the business does not yet have is a single leader responsible for turning that information into better decisions. This role exists to change that.

The role

This is not a reporting job and it is not a dashboard factory. You will own the executive dashboards, the KPI framework, the forecasting models, the reporting standards and the experiment library. You will also build the insight process that sits beneath the leadership team. You will analyse commercial, content, partnership and customer performance, then turn what you find into recommendations that leaders act on. You will also identify where automation can remove manual work and sharpen the thinking. The point of the role is decision quality rather than report volume.

What you will do

• Own the reporting rhythm. Build the executive dashboard and the weekly leadership pack, giving clear sight of revenue, customers, profit and the key KPIs.
• Drive commercial insight. Analyse competition performance, pricing and portfolio, then make the recommendations that improve results.
• Understand the audience and the customer. Measure content, campaigns, partnerships, retention and customer value, then act on what they tell you.
• Build forecasting and experimentation. Improve forecast accuracy and embed a culture of testing and learning.
• Apply practical automation. Remove repetitive reporting work so that time goes into thinking.
• Support the decisions. Be in the leadership meetings, answering the questions and shaping the calls that matter.

What you will bring

• Proven experience building an insight function or leading analytics in a fast moving business.
• The ability to turn data into recommendations rather than reports, with the credibility to influence senior decisions.
• Experience building KPI frameworks, reporting and forecasting models. A track record of leading experimentation.
• The practical use of automation to improve efficiency and sharpen insight.
• Excellent communication and storytelling. Commercially savvy rather than only technically strong.
• Likely from sport, high growth ecommerce, consumer brands, retail, subscription businesses, sports betting or digital scale ups.

Reward and benefits

• A competitive salary, depending on experience, with a discretionary bonus to be agreed.
• A team of analysts and data specialists, with scope for it to grow.
• A seat in a newly forming leadership team, with direct access to the CEO.
• The freedom to build the function and a real say in how the business grows.
• Possible discretionary bonus to be agreed.

Location

Leeds based and office based, with the possibility of some hybrid working.

Our client is an equal opportunities employer.