Head of CRM - Retail - £110,000

This range is provided by Salt. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Overview

Head of CRMA growing retail business is seeking a Head of CRM to lead their customer engagement strategy and drive step-change improvements across multi-channel communications. Reporting to the Marketing Director, you’ll be responsible for building a high-performing team, shaping the CRM roadmap, and delivering personalised, loyalty-focused experiences that maximise customer lifetime value.Responsibilities

Lead a multi-channel CRM team, managing email, direct mail, automation, and emerging channels.Develop and execute the CRM strategy, leveraging segmentation and data-driven insights to drive engagement, revenue, and loyalty.Partner with marketing, operations, and tech teams to optimise CRM platforms and future-proof martech capabilities.Implement test-and-learn approaches, continuous optimisation, and innovation in all customer communications.Influence senior stakeholders, presenting insights and strategy to shape business-wide decisions.Coach and develop your team to ensure a high-performing, collaborative culture.Requirements

15+ years’ experience in CRM, personalisation, or loyalty strategy.Proven track record of leading teams through transformation or change.Strong commercial acumen and analytical mindset.Excellent stakeholder management and communication skills, able to present complex insights clearly.Experience with CRM platforms, martech integration, and multi-channel campaigns.Seniority level

DirectorEmployment type

Full-timeJob function

MarketingIndustries

Retail, Consumer Services, and Retail Apparel and FashionReferrals increase your chances of interviewing at Salt by 2xGet notified about new Head of Customer Relationship Management jobs in

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