Head of CRM - FinTech

Head of CRM - High Growth FinTech£110,000 - £125,000 + bonusLondon (3 days per week)We''ve partnered with a leading high-growth FinTech-up undergoing a major transformation across performance and lifecycle marketing. With strong foundations already in place, they are now looking for an Associate CRM Director to take ownership of the function and elevate it into a truly best-in-class, commercially driven engineThis is not a maintenance role. It''s a build, scale and optimise opportunity for someone who wants real ownership and impact.The RoleYou''ll take full ownership of CRM strategy and execution across a key market, leading a small, capable team and working closely with senior stakeholders across marketing, product and technology.The focus is on driving revenue and retention, building high-performing lifecycle programmes, embedding automation and AI into campaign execution, and moving quickly from idea to build, test and optimise.This is a hands-on leadership role where you''ll be expected to lead from the front, not sit above the detail.What You''ll Be DoingOwn and evolve the end-to-end CRM strategy, aligned to commercial growth targetsBuild and optimise multi-channel lifecycle journeys including onboarding, engagement, reactivation and cross-sellDrive segmentation and personalisation at scaleImplement and scale AI-driven workflows to improve speed and efficiencyEstablish a fast-paced testing and experimentation cultureDefine and own CRM KPIs tied directly to revenue and ..... full job details .....