Head of Content and Audience - Football

Our client is looking to appoint a Head of Content & Audience to build and lead the content engine behind a fast growing prize competitions business.

Our client runs prize competitions for football supporters, giving them the chance to win football prizes and merchandise. It is a profitable and fast growing business with a large and loyal football following, built on strong product instinct, speed and real football knowledge. Football supporters love what it does and they keep coming back. Content is central to how the business grows. At present it is produced reactively rather than planned. Campaign execution varies and there is very little established video capability. This role exists to change that.

The role

This is a genuine build. You will own the daily content strategy, the content mix and the weekly calendar. You will lead the creative strategy and execution of the flagship campaigns, such as Coventry Headliners, Mega Cash, European Nights and Anfield, developing the narratives, the content plans, the briefs and the production schedules behind them. You will establish a short form video capability across TikTok, Instagram Reels, Facebook and YouTube Shorts. You will also build the campaign operating system in ClickUp that holds the templates, calendars, briefs and review processes together. It begins as a single person leadership function. Expect to balance strategy with hands on delivery.

What you will do

• Own the daily content. Strategy, mix and the weekly calendar, balancing promotional content against content that earns attention.
• Lead the major campaigns. Creative direction, narratives, briefs, shoot planning and live activity.
• Build the video capability. Establish repeatable short form formats, test them and scale what works.
• Build the system. The campaign operating system, the content calendar, the asset library and a trusted freelance network.
• Measure and improve. Weekly performance reviews, with insight rather than opinion driving the decisions.

What you will bring

• Proven content and campaign experience in a sports, digital or consumer environment.
• Strong creative instincts and storytelling ability, with exceptional organisation and project management.
• The practical ability to run shoots and manage freelancers, alongside the discipline to build systems.
• A clear understanding of audience behaviour and of what drives social media performance, ideally with a feel for a football audience.
• Commercial awareness and a self starter who thrives at pace. Likely from sports media, digital publishing, fast growing ecommerce, consumer brands, gaming or betting media, creator led businesses or content agencies.

Reward and benefits

• Possible discretionary bonus to be agreed.
• Genuine ownership of the content function from day one, with the freedom to build it your way.
• Visible impact and a real say in the next chapter of the company's growth.

Location

Leeds based and office based, with the possibility of some hybrid working.

Our client is an equal opportunities employer.