Head of Brand and Content

Overview

At Attest, we are revolutionising how global brands turn consumer insights into competitive advantage. We are seeking a Head of Brand and Content to lead and execute a strategy that positions Attest as the definitive consumer insights platform for global B2C brands, combining traditional brand management with cutting-edge AI capabilities to drive scalable growth, enhance customer engagement, and maintain competitive advantage in the rapidly evolving B2B SaaS landscape.Responsibilities

Lead a comprehensive brand evolution initiative, reimagining brand positioning, developing visual identity, and market presence to align with ambitious business growth targetsDevelop and implement comprehensive brand and content strategy aligned to business objectives and tailored to our Ideal Customer Profile (ICP)Create global editorial plans with clear monthly and quarterly goals based on market research and competitive intelligenceBuild, train, and lead content and brand team members while managing cross-functional stakeholders and agencies in data-driven environmentsServe as brand guardian across all touchpoints, articulating complex strategies to diverse stakeholders while ensuring consistent brand experienceEstablish scalable systems for content operations and brand consistencyBrand Strategy and Positioning — Build brand equity through evolving design identity and tone of voice, telling our brand story and leveraging executive team and insights experts as thought leadersLeverage Public Relations to amplify brand narrative and thought leadership, driving awareness, credibility, and positive brand perception with our ICPDevelop and maintain brand positioning strategies in partnership with the Senior Product Marketing ManagerMaintain comprehensive brand guidelines and tone of voice frameworks for company-wide consistency and scalingDrive measurable business outcomes through brand-aligned content that moves prospects through the buyer journeyContent Strategy and Creation — Lead AI-assisted content creation workflows, utilizing tools like GPT-4, Claude, and Jasper for ideation, copywriting, and content scalingCreate and manage content for blogs, whitepapers, case studies, social media, email campaigns, and sales enablement materialsDevelop and execute data-driven comprehensive content strategies aligned around clear ROI metrics including impressions, clicks, and AI optimizationDeliver hyper-personalized content experiences across multiple ICP touchpointsOwn the website strategy in partnership with Head of Growth MarketingSEO and AI Search Optimization — Develop content strategies optimized for both traditional search engines and emerging AI-powered search platforms while maintaining human readability and engagementCreate comprehensive content clusters and topic authority frameworks leveraging keyword research and semantic analysis toolsIdentify content gaps and emerging search trends for strategic content planning that keeps us ahead of the curveDesign and execute omnichannel brand experiences that leverage AI for personalization and optimization, Innovation autonomy: Develop original AI-enhanced brand and content strategies, this is not existing playbook executionFuture focussed: Implement next-generation AI marketing tools and methodologiesStrategic + tactical balance: strategy owner with hands-on campaign executionQualifications

7+ years B2B SaaS content marketing and brand strategy experience with proven ability to scale content operations, build brand awareness, and drive demand generation across multiple channelsLeadership experience managing direct reports, cross-functional stakeholders and agencies in data-driven environmentsStrategic thinking with hands-on execution and an AI-centric mindsetExpertise in marketing automation and AI/ML technologiesPerformance accountability with clear ROI and business impact measurementExceptional communication and presentation skills, capable of articulating complex strategies to diverse stakeholdersAbility to foster a culture of continuous learning and innovation, particularly regarding emerging technologiesB2B SaaS experience with understanding of complex customer journeys and stakeholder needsProficiency in optimization techniques and A/B testing methodologiesPerformance accountability for brand and content strategy across all touchpoints and experience in crisis communications and reputation management within a B2B contextRole Overview

At Attest, we''re revolutionising how global brands like Unilever, Netflix, and Bloomberg turn consumer insights into competitive advantage. Positioned at the intersection of evolving technology and rapidly changing consumer behavior, we''re building the next generation of consumer intelligence that helps brands understand their customers better than ever before.We''re seeking a Head of Brand and Content who will lead and execute the strategy that positions Attest as the definitive consumer insights platform for global B2C brands in this next stage of growth. This role combines traditional brand management expertise with cutting-edge AI capabilities to drive scalable growth, enhance customer engagement, and maintain competitive advantage in the rapidly evolving B2B SaaS landscape.Salary band: £95K - £115KKey Responsibilities: Strategic ..... full job details .....