Head of B2B Marketing

Location

: Hamburg, Barcelona, Madrid or LondonFreenow empowers smarter mobility decisions helping people to move freely and cities to thrive.Be ready to work in a multinational, diverse, highly motivated and collaborative team who strives for excellence and likes to have fun. Are you ready for your next ride?YOUR DAILY ADVENTURES WILL INCLUDE:

As the

Head of B2B Marketing , you''ll be responsible for the

vision, strategy, execution, and reporting of all marketing efforts

aimed at generating

qualified leads

for our B2B business across all markets. You''ll drive

relevant brand awareness and consideration

among our core business target audiences, not only to deliver new leads but also to

accelerate the pipeline

through enhanced reassurance and consideration. While a marketing function, you''ll work in a

strong, symbiotic relationship with B2B sales , ensuring both functions complement and improve each other.Your span of control will be broad, potentially encompassing

event marketing, local initiatives, digital marketing, CRM, growth, website management, product marketing, and content creation . You''ll also maintain a close working relationship with the PR team, serving as a key stakeholder for their efforts. As a member of the

Global Marketing Leadership team , you''ll lead and inspire a

geographically distributed team of B2B Marketers , driving their performance, development, and support.Your key responsibilities will include:Strategic Marketing Leadership : Owning and evolving the go-to-market strategy in partnership with marketing leadership, defining frameworks, focus areas, and campaign priorities.Commercial Alignment : Aligning marketing planning with commercial functions to achieve commercial targets and coordinating to amplify the impact of relevant events and initiatives.Customer Devotion : Understanding our core audiences, actively targeting key decision-makers, use cases, triggers, and barriers, and consistently educating the marketing team on business audiences.B2B Leadership Collaboration : Representing marketing with B2B leadership and working effectively to drive business growth, especially with sales leadership to optimise lead funnel conversion.B2B Marketing Strategy : Creating, setting up, and delivering B2B marketing strategies that meet business objectives, ensuring consistent messaging aligned with the brand and relevant calls-to-action across various channels.Commercial Enablement : Ensuring sales, CSM, and other teams have the necessary marketing collateral within budget, process, and strategy.Lead Generation : Driving lead generation efforts.Website Management : Overseeing the overall management of the business''s B2B-focused website, integrating with broader web strategy.Performance and Financial Management : Setting challenging targets in line with marketing leadership, tracking, reporting, and managing the B2B Marketing budget.TO BE SUCCESSFUL IN THIS ROLE:

To thrive as the Head of B2B Marketing, you''ll need to be an experienced leader with a proven track record in

strategic marketing leadership and execution within a B2B context . Your ability to

drive vision, strategy, and execution

across diverse marketing functions will be crucial. We''re looking for someone with a strong understanding of

lead generation and pipeline acceleration , coupled with the ability to foster

symbiotic relationships with sales teams .You should have experience

managing and inspiring geographically distributed teams , demonstrating strong leadership, performance management, and team development skills. A deep understanding of

brand awareness and consideration strategies

within B2B markets is essential. Furthermore, your expertise should extend to managing various marketing channels and initiatives, including

event marketing, digital marketing, CRM, content, and product marketing .Finally, you''ll need to be adept at

commercial alignment, customer devotion, and commercial enablement , ensuring marketing efforts directly support and enhance business objectives. Your capabilities in

performance tracking, financial management, and stakeholder collaboration

will be key to your success.BENEFITS and PERKS IN A NUTSHELL:

Flexible working arrangementsLinkedIn LearningSabbatical and special leave policiesWeRoad partnershipBirthday, 24th + 31st December offShort term EU work policyMobility CreditHealth InsuranceEmployee assistance programPlus more local benefits depending on your work location!DIVERSITY, EQUITY and INCLUSION:

FREENOW is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.We want you to grow and evolve,

bring your true self to work

.

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