GTM Strategy Lead

Go-to-Market (GTM) Strategy Lead, London/Hybrid, 12 month FTC, £160,000 - £180,000 per annumBanking experience neededWe are seeking an experienced Go-to-Market (GTM) Strategy andamp; Delivery Lead to drive the development and execution of large-scale, customer-centric GTM strategies across a complex, matrixed organisation. This role will act as the central orchestrator across product, proposition, marketing, digital, sales, servicing, and operational teams, ensuring a seamless customer experience and successful delivery of strategic growth initiatives.The successful candidate will combine strategic thinking with exceptional execution capability, translating ambitious business objectives into coordinated, measurable outcomes.Key ResponsibilitiesLead the development and delivery of integrated Go-to-Market strategies, aligning customer propositions, commercial objectives, and routes to market.Act as the central point of coordination across propositions, product, brand, digital, stores, sales, servicing, and marketing teams to ensure a consistent end-to-end customer experience.Partner with the GTM PMO to translate strategic objectives into structured, prioritised delivery roadmaps, supported by robust governance and performance tracking.Collaborate with value stream and squad leaders to identify, sequence, and manage cross-functional dependencies and delivery risks.Define and execute launch, rollout, and market activation strategies across multiple customer segments and ..... full job details .....