GTM Product Marketing Manager

GTM Product Marketing Manager - Manchester (Hybrid) - circa £60-70K plus BonusMy client is a Financial software business and are growing fast! Targeting Public and Private Sector (typically SME to Large Enterprise) - where they win the hearts with their seamless solutions of Finance Decision makers This is not only a band new role, but a pivotal one. They key around this role is launch, GTM, proposition, working collaboratively with the Rev Ops and Commercial functions - the key is around upsell and cross selling opportunities.You''ll be the commercial bridge between product, marketing and sale - you''ll turn product capabilities into compelling market storytelling, positioning and sales enablement that will win further business. You''ll play a key role in shaping how our products are understood by the market, supporting go-to-market launches, and equipping our commercial teams with the tools and messaging they need to succeed.You''ll be part of a lean team, where AI plays a critical role in not only working more efficiently but accelerating research, sharpening messaging, improve output and continuously find smarter ways of working.Key ResponsibilitiesDevelop and maintain messaging and positioning across ICPs, verticals and use casesTranslate complex treasury and payments capabilities into clear, compelling value propositionsCreate and maintain sales enablement materials including pitch decks, battlecards, personas and objection handling guidesSupport sales teams with ..... full job details .....