Growth & Demand Marketing Executive

Location:

London, Shoreditch (with travel)Type:

Full-TimeLevel:

3+ years’ experienceCompensation:

CompetitiveAt Pavegen, we convert footsteps into clean electricity, rich behavioural data, and powerful engagement. From smart cities in Saudi Arabia’s $25bn Sports Boulevard to working with global brands like Volvo Cars, Google and UEFA, we’re redefining how the world connects with energy and sustainability. Now we’re scaling – and we need the right kind of energy to drive it.About the RoleThis is not your typical “marketing” role. We’re looking for a smart, socially confident, and data-driven marketer who lives and breathes lead generation.Your mission? To create and deliver end-to-end campaigns that attract high-quality leads, convert interest into pipeline, and elevate our brand across digital, content, and experiential channels.This is a growth role with a strong events and networking focus — perfect for someone hungry, highly detail-oriented, and comfortable being the face of Pavegen at industry activations, networking events, and international expos.Core ResponsibilitiesExecute marketing campaigns across social, digital, email, and experiential channels.Plan and run cold outreach (Apollo), nurture funnels, and automated workflows in HubSpot.Build and manage dashboards to track pipeline, campaign performance, and ROI.Support sales with qualified leads, data insights, and marketing collateral.Conduct competitor analysis and proactive market research to inform campaign direction.2. HubSpot and CRM MasteryOwn HubSpot across marketing and sales pipelines.Set up, manage, and optimise nurture journeys, workflows, and segmentation.Produce weekly and monthly reports on lead generation performance.Maintain data integrity and improve database processes.3. Content, Comms and Digital MarketingCollaborate with Head of Content on blogs, case studies, social posts, email marketing, and award submissions.Write persuasive copy for web, email, and social channels.Design and deliver marketing assets using Canva or similar tools.Manage company social channels and support founder/CEO LinkedIn presence.Coordinate website updates, on-page SEO, and content uploads.Manage YouTube and video strategy in collaboration with video team.4. Events, Experiential and PartnershipsSupport organisation and on-the-ground delivery of client activations, expos, and international events.Attend networking events and represent Pavegen externally.Coordinate award submissions and founder/company nominations.Assist with PR opportunities and potential crowdfunding initiatives.5. Analytics, SEO and Paid Media SupportTrack organic performance and keyword rankings.Report on campaign analytics across channels.Support Head of Paid Media on PPC/paid social campaigns.6. Strategic and Leadership SupportProvide ad hoc support to CEO and senior leadership projects.Contribute to brand positioning, messaging, and campaign ideation.Use project management tools (e.g., Asana) to ensure campaigns deliver on time.You’ll Thrive in This Role If You…Have 3–4 years’ marketing experience (agency, startup, or experiential preferred).Are analytically sharp, commercially minded, and obsessed with lead generation.Know your way around HubSpot, Apollo, LinkedIn Ads, Mailchimp, or similar.Have organised and delivered events, campaigns, or projects (inside or outside work).Are confident networking, pitching, and presenting.Can write sharp, persuasive copy across multiple formats.Are happy juggling multiple priorities in a fast-moving environment.Love learning fast, thinking big, and getting stuck in.Bonus Points If You:Have lived or worked in the US (or other major international market).Have startup, agency, or live events experience.Can show creative initiative (projects, content, communities, events).Why This Role MattersThis is your fast-track to understanding how brands grow, how people buy, and how sustainability becomes a commercial advantage. You’ll play a central role in a mission that’s scaling globally – reshaping smart cities and powering a new generation of movement-driven energy.How to ApplyPlease send us an email to

careers@pavegen.com

with the subject "

Growth and Demand Marketing Executive " :Your CVand cover letterCurrent or most recent salary/salary expectationSeniority level

Seniority level Mid-Senior levelEmployment type

Employment type Full-timeJob function

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