Growth and Demand Generation Manager
An exciting opportunity has arisen for an experienced Growth and Demand Generation Manager to join a growing B2B business operating within the data and technology space. We are looking for someone with a proven track record in hands-on growth marketing, demand generation or B2B campaign management, who can take ownership of the campaigns and activity that drive pipeline and revenue. Importantly, experience within data services, technology, utilities or telecoms is essential for this role. The Role Reporting to the Head of Marketing, you will take ownership of growth and demand generation activity, working closely with Sales, Product, Innovation, Delivery and the wider Marketing team. You will be responsible for planning and delivering multi-channel campaigns, ABM programmes and lead generation activity, with clear accountability for pipeline contribution and performance. Key responsibilities will include: • Owning and executing growth and demand generation activity• Taking accountability for pipeline revenue contribution and reporting against targets• Planning and delivering multi-channel campaigns across email, digital, social and content• Developing and managing account-based marketing (ABM) programmes for key target accounts• Working closely with Sales to align targeting, messaging and outreach• Managing campaigns through HubSpot, including workflows, landing pages, email journeys, lead nurturing and reporting dashboards• Working alongside the Marketing Associate to ..... full job details .....
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