Group Marketing Manager

Group Marketing Manager Salary:£40,000-£48,000 per annum Location:Ingoldmells,Lincolnshire Contract:Full-time Reports to:UK Finance and Commercial Director Opportunity SF Partners are working exclusively with a growing leisure,entertainment and attractions group to recruit a creative,commercially minded Group Marketing Manager. Operating a varied portfolio of visitor destinations,attractions and events across the UK,the business offers the opportunity to shape marketing activity across multiple brands,audiences and locations. This is a hands-on senior marketing role combining strategy,creativity and campaign delivery. You will take ownership of the marketing process,from identifying customer opportunities and developing campaign concepts through to delivery,optimisation and performance reporting. Working closely with the Strategic Brand and Partnerships Manager and wider leadership team,you will develop campaigns that increase visitor attendance,strengthen customer engagement and drive measurable revenue growth. Key Responsibilities Marketing Strategy and Audience Development - Develop,own and continually review the group''s annual marketing strategy and calendar. - Build seasonal and campaign plans around key trading periods,events,attractions and launches. - Identify priority audiences using customer insight,market research and performance data. - Develop clear customer propositions and messaging that reflect audience motivations and needs. - Identify ..... full job details .....