Group Marketing Manager

Group Marketing ManagerSkegness Full-Time £40,000 - £48,000 We''re recruiting on behalf of our client who are seeking a creative and commercially driven Group Marketing Manager to lead marketing activity across a diverse portfolio of attractions, events and customer experiences. This is a hands-on leadership role for an experienced marketer who can combine strategy, creativity and commercial awareness to deliver campaigns that drive visitor numbers, customer engagement, revenue and brand growth. The Role You''ll take ownership of the entire marketing process, from identifying audiences and commercial opportunities through to campaign development, delivery, optimisation and performance analysis. Working closely with senior stakeholders, you''ll develop innovative marketing campaigns that stand out in a competitive marketplace while delivering measurable business results.Key Responsibilities Develop and deliver the annual marketing strategy and campaign calendar. Plan and execute integrated campaigns across digital, social media, content, PR, email and offline channels. Identify target audiences and use customer insight and market trends to shape campaigns. Drive website performance, SEO, paid advertising, social media and customer engagement activity. Lead content creation, campaign messaging and creative asset development. Manage the promotion of seasonal events, new attractions, launches and special initiatives. Monitor campaign performance, ROI and marketing KPIs, using ..... full job details .....