Group Marketing Analytics and Insights Manager

The Group Marketing Analytics and Insights Manager will lead the analytics and insights function within the digital department to support data-driven decision-making. This role in the professional services industry requires a detail-oriented individual with a strong background in marketing analytics and a passion for delivering actionable insights.Client DetailsThe company is a well-established organisation in the professional services industry. They are a medium-sized firm with offices nationally, including Manchester. DescriptionThe key responsibilities for the The Group Marketing Analytics and Insights Manager: Develop and implement strategies to analyse marketing performance metrics effectively.Provide actionable insights to enhance marketing campaigns and business outcomes.Collaborate with cross-functional teams to align analytics with business objectives.Manage and optimise data collection, reporting, and visualisation processes.Identify trends and opportunities through comprehensive data analysis.Support the digital department in implementing analytics tools and solutions.Ensure data accuracy and integrity across all marketing activities.Train and mentor team members to enhance their analytical capabilities.ProfileA successful Group Marketing Analytics and Insights Manager should have:5+ years experience in an analytics focused role.Experience working closely with marketing and commercial functions.Previous experience in a B2B environment is advantageous. Specific ..... full job details .....